Robert M. Leon
(415) 933-5116
Email: robert@robertmleon.com

Objective: Position in Events Management and Administration

For over 30 years, successfully led or drove all aspects of Project and Events Management for over 1500 civic and private events, theatrical productions and art projects throughout the Bay Area. Venues included worked at Moscone Convention Center, Bill Graham Civic Auditorium, the Haight-Ashbury Street Fair (30 street fairs), Yerba Buena Gardens, Theatre On the Square, Alcazar Theater, music festivals, community arts and private events.

Major clients served include Wells Fargo Bank; Marriott Hotel; Oracle; JetBlue; Vitamin Water; SoundSafe; Wolfgang's Vault; City ATM; JW Enterprises; DayWireless.

CRITICAL SKILLS

Project Management
Planning/Budgeting/Scheduling
Collaborative
Bi-lingual

Financial
Likeability
Problem Solver
Information Management

Communications
Documentation
Detail Orientation
Adaptability

      WORK HISTORY

2007 to Present

HAIGHT-ASHBURY STREET FAIR (HASF)
San Francisco, CA

Executive Director of the annual Haight-Ashbury Street Fair. HASF is a non-profit organization that annually produces the street fair as well as other community events. The Haight-Ashbury Street Fair showcases the diverse and dynamic character of this internationally renowned San Francisco District as well as celebrating the neighborhood's cultural and historic contributions. As the Executive Director, handle all long and immediate range planning with the HASF Board of Directors and city officials and agencies (Police, Fire Dept., Health Dept., Public Works, etc.), community groups, vendors, event sponsors and the public. In the past three years, I have re-established communication and cooperation with City agencies such as the S.F. Police Dept.'s Park Station, Dept. of Public Works, Dept. of Public Health, ISCOTT (the inter-departmental street closure permitting committee) and Municipal 'Transit Agency (MTA). Responsible in procuring all pertinent permits for the street fair and other HASF sponsored activities. Ensure that HSAF complies with all federal and state regulations. Established a coordinated campaign plan in recruiting corporate sponsorships (Wells Fargo Bank, Vitamin Water, Wolfgang's Vault, etc.) and developed successful fund-raising drives. Responsible for raising over 90% of the total revenue for this organization. Negotiate and oversee all service contracts for HASF. Oversee preparations for the events and supervising more than 75 staff members (Security, Maintenance, Stage Managers, Booth Managers, etc.) on the day of the street fair.

Under my direction, HASF has become more community oriented and family friendly and has experienced an steady increase in attendance — 75,000 in 2007 to 100,000 in 2009. Responsible for managing and promoting the organization as well as the event itself by providing financial reports and documentation for all funding campaigns and sources. Secured trademark and copyright ownership for all HASF materials which include logos, organizational name, and merchandise materials (posters, t-shirts, postcards, etc.). Implemented a “customer friendly” policy for HASF staff. Developed on-line e-commerce features for the HASF website (“HASF Store” and “Donation Bar”). Increased sales of vending booths for the street fair — 78% of our vendors return each year and 92% of our 274 booths as sold in advance; created and manage an on-line Vending Booth Map and Directory that lists business information and exact locations of all booth vendors at the street fair. Expanded HASF line of merchandise (posters, t-shirts, postcards, caps). Established an entertainment area for families with children called “The Children's Alley” that includes live entertainment, exhibits and family support services outreach programs. In 2007, received the S.F. Board of Supervisors' “Certificate of Honor” and the S.F. Bay Guardian's “Best of the Bay Award” for the Best Street Fair in the Bay Area in recognition of my efforts in revitalizing, improving and expanding this event.

2012 to 2017

MJM MANAGEMENT GROUP
San Francisco, CA

Property Services Manager for this San Francisco property management firm that manages publicly owned properties such as Union Square and Yerba Buena Gardens (YBG). It also services the following San Francisco business improvement areas: Union Square Business Improvement District, the Castro/Upper Market Community Benefit District and the Noe Valley Community Benefit District.

YBG is a privately managed public access park that is located in the South of Market Area (SOMA) of San Francisco. As MJM's Office Administrator at YBG, I managed daily office activities; compiled all public and private activity information from such places as the Yerba Buena Center of the Arts, S.F. Museum of Modern Art, Metreon, Zeum, the bowling alley and ice rink as well as YBG events and produced a weekly and monthly Event and Operations Calendars. These calendars were disseminated electronically throughout the SOMA district.

During Events Season (April — October) at YBG, also served as an Events Coordinator for many of the activities (concerts, performances, exhibitions, corporate/private activities, etc.) that were held at the 2-block parcel. This site manages over 250 events a year that range from simple presentations to more elaborate corporate banquets and presentations to day-long public performances to multiple events in a single day or week. It was my task to organize and prepare all involved for the pre- and post-production meetings by producing detailed Event Notifications for each event; facilitating meeting between event producers/representatives and YBG staff and managing five departments during the scheduled activities.

2007

EDISON CHARTER ACADEMY
San Francisco, CA

Information Manager for this non-profit charter school that specializes in providing educational programs for academically challenged students. The charter school has an annual enrollment of 550 students and employs an educational and administrative staff of 45. Managed and administered the school's data that included academic/personnel/student information such as grades, attendance, progress, behavioral reports and instructor's comments. Prepared data reports for the academy's Administration. During my tenure at Edison Academy, I updated all computerized records from the previous 3 years and made enrollment and attendance adjustments as needed throughout the academic year. Re-organized the Records Room filing system. Attended a Edison Charter, Inc., computer training session in St. Louis that was designed to familiarize its Data Owners with new enrollment technology. Successfully completed enrollment rollover from one school year to the next plus inputting the records of new students and instructors.

2005 to 2007

SMG — S.F CONVENTION FACILITIES
San Francisco, CA

The Moscone Convention Center and the Bill Graham Civic Auditorium are managed by SMG, an international property management group that specializes in managing publicly owned facilities such as arenas, stadiums, convention centers and performing arts centers. Facilities managed by SMG annually host more than 10,000 events, and include more than 1.5 million seats.

Events Coordinator at the Bill Graham Civic Auditorium. My role at this venue was to provide the public and the staff with the essential information they required. For the public, I was their source for event times, location, parking availability, ticket prices, etc. And I directed Event and Production Staff to the correct BGCA departmental manager and reported all production issues or concerns to the Events Manager. Other duties included interfacing with the public, clients and staff and providing the information they required to conduct their business.

2000 to 2005

MJM MANAGEMENT GROUP
San Francisco, CA

Events Coordinator/Office Manager for this San Francisco property management firm that manages publicly owned properties such as Union Square and Yerba Buena Gardens (YBG). It also services the following San Francisco business improvement areas: Union Square Business Improvement District, the Castro/Upper Market Community Benefit District and the Noe Valley Community Benefit District.

YBG is a privately managed public access park that is located in the South of Market Area (SOMA) of San Francisco. As MJM's Office Administrator at YBG, I managed daily office activities; compiled all public and private activity information from such places as the Yerba Buena Center of the Arts, S.F. Museum of Modern Art, Metreon, Zeum, the bowling alley and ice rink as well as YBG events and produced a weekly and monthly Event and Operations Calendars. These calendars were disseminated electronically throughout the SOMA district.

During Events Season (April — October) at YBG, also served as an Events Coordinator for many of the activities (concerts, performances, exhibitions, corporate/private activities, etc.) that were held at the 2-block parcel. This site manages over 250 events a year that range from simple presentations to more elaborate corporate banquets and presentations to day-long public performances to multiple events in a single day or week. It was my task to organize and prepare all involved for the pre- and post-production meetings by producing detailed Event Notifications for each event; facilitating meeting between event producers/representatives and YBG staff and managing five departments during the scheduled activities.

During my tenure at YBG, attended a facility management training program in Wheeling, WV (2002 — 2003). This intensive training program, Public Assembly Facility Training School, was sponsored by the International Association of Assembly Managers (I.A.A.M.) and designed to provide event and facilities managers with professional state-of-the-arts skills and professional standards. Received my managerial certification on June 5, 2003.

1999 to 2000

SAN FRANCISCO STATE UNIVERSITY (SFSU) FOUNDATION
San Francisco, CA

Office & Program Coordinator for this non-profit organization that serves as SFSU's financial agent for privately raised funds. Managed and reconciled all Accounts Payable (A/P) and Accounts Receivables (A/R) records and documents; managed distribution of Requisition Forms; reconciled client/vendor issues; received/recorded deposits to Foundation financial accounts; prepared and documented banking transactions and reports; provided documented materials as requested by staff; prepared and distributed funds to various San Francisco State University department projects. Responsible for many other diverse functions such as providing information, forms and records to the public, staff and clients and directing inquires to the proper manager or department.

1984 to 1992

REINIS PRODUCTIONS, Inc.
San Francisco, CA

Box Office Manager/Treasurer for this independent theatrical production company that produced commercial theater at 2 San Francisco locations: Alcazar Theatre and Theater On The Square and included such productions as “Love Letters”; “Cloud 9”; “Greater Tuna”; “Biloxi Blues”; “Torch Song Trilogy”; “Curse of the Werewolf”. Managed the Box Office Staff for each theater; conducted ticket sales via phone, mail, group or window sales; oversaw the distribution of all tickets for each performance; maintained record of all transactions and ticket orders; prepared nightly and weekly financial reports for the company and producers; prepared and deposit all nightly financial transactions; maintained detailed financial records; and interacted with the production company, the public and outside ticket sellers to resolve any pertinent issues.

1979 to 1982

HAIGHT-ASHBURY ARTS WORKSHOP (HAAW)
San Francisco, CA 94117

Arts Director for the Haight-Ashbury Arts Workshop, a non-profit organization that provided neighborhood arts services and programs. Oversaw the operations of 9 separate arts projects (such as Theater, Jazz, Film, Radio, Youth Arts, Puppetry, Tech Arts, etc.). Managed the administrative responsibilities of the organization; organized and chaired inter-departmental meetings; researched, wrote and submitted grant proposals to private and public funding agencies such as the National Endowment for the Arts and the San Francisco Neighborhood Arts Program; and documented and maintained all H-A AW records.

1975 to 1978

HAIGHT-ASHBURY THEATER WORKSHOP (HATW)
San Francisco, CA 94117

Project Coordinator for the Haight-Ashbury Theater Workshop, the theatrical project of the Haight-Ashbury Arts Workshop. As Project Coordinator, represented HATW at all HATW meetings; organized and publicized theatrical classes and productions; and maintained financial records. And produce and maintained in HATW theatrical productions as a writer, actor, director and producer.

1968 to 1975

ARIZONA REPUBLIC NEWSPAPER, Inc.
Phoenix, AZ

Sports Writer for this Arizona based newspaper.

EDUCATION/CERTIFICATION
  • International Association of Assembly Managers, Inc., (I.A.A.M.)
    Public Assembly Facility Management Certification School                       2002 - 2003
  • Arizona State University
    Major: Mass Communications; Minor: Fine Arts                                         1969 — 1974